Twitter Emerges as a Digital Marketing Tool Case Study

Twitter Emerges as a Digital Marketing Tool - Case Study Example Thousands of businesses in the United States are using tweeting as part of their marketing strategy. A survey revealed that over 88% of businesses in the U.S tweet messages to their customer base. The online connectivity of smartphones has made it easier than ever to follow tweets in real time. Key Marketing Issues Digital Media – consumers have become more accustomed to receiving their daily news through electronic media channels. One of the fastest growing media channels are social networks such as Facebook and Twitter. Electronic Marketing – Electronic marketing has become more popular than ever in the 21 century. In 2011 the global online advertising industry generated $71 billion in revenues (Plunkett Research). Social network – Social networks have grown in popularity during the past few years. Facebook is the industry leader with over 845 million users (Facebook). Twitter has become more popular among business owners due to its ability to receive followers without having the need of being in the network of friends. Personal Case Analysis The case study showed the growing tendency of people being in love with social network websites. The interesting thing about the article was that it showed how companies are taking advantage of this lifestyle change among consumers. I think that companies should use Twitter because it is a cost effective way to market to a growing population of consumers that use the services of Twitter on a daily basis. People in the Unites States have become addicted to their smartphones. These devices can be used by people to follow tweets in real time from any location. Interactivity is a feature that brings a lot of excitement to consumers. Case Questions 1) Why is Twitter appealing to companies? Twitter is very appealing to companies because it provides firms with a cost effective marketing medium that can be used to reach thousands of customers instantly. Advertising on Twitter is very cheap in comparison with the advertising costs of traditional media channels such as television and radio. The size of the Twitter population is another attractive feature of the website. There are over 175 million users of Twitter (Carlson). Twitter gives companies the ability to interact with its users. The use of Twitter can be very effective to target younger buyers between the ages of 18 and 35 years of age. 2) How can Twitter be used to strengthen customer relationships and to gather customer feedback? Twitter is a great website because it connects people and businesses with each other. Customers that are interested in the products or services of a company can follow the latest company news using Twitter. Customer relationships can be reinforced by creating loyalty programs in Twitter that allow customers to receive special deals through the twitter feeds. Twitter can also be used as a tool to collect secondary data. â€Å"Secondary data is the data that have been already collected by and readily av ailable from other sources† (Managementstudyguide). 3) What are some of the drawbacks of using Twitter as a marketing tool? Twitter can be a very effective marketing tool that can be implemented at a low cost, but there are certain drawbacks associated with its use. The use of Twitter for marketing purposes is limited to the reach of the medium. A lot of people are not users of social media websites. Other channels such as television and the written press have greater reach than Twitter. The use of Twitter is not as popular among senior citizens as it is among teenagers. Using Twitter as a sole marketing strategy does not let companies achieve adequate penetration among all demographic groups. Another drawback of the use of Twitter

Database :: essays research papers

The Database   Ã‚  Ã‚  Ã‚  Ã‚  Databases are becoming as common in the workplace as the stapler. Businesses use databases to keep track of payroll, vacations, inventory, and a multitude of other taske of which are to vast to mention here. Basically businesses use databases anytime a large amount of data must be stored in such a manor that it can easily be searched, categorized and recalled in different means that can be easily read and understood by the end user. Databases are used extensively where I work. In fact, since Hyperion Solutions is a database and financial intelligence software developing company we produce one. To keep the material within scope I shall narrow the use of databases down to what we use just in the Orlando office of Hyperion Solutions alone.   Ã‚  Ã‚  Ã‚  Ã‚  In the Orlando office we have three main databases. We have a Microsoft Access Database, a Visual Source Safe database, and a Microsoft SQL server database with a custom web client front end. The Microsoft Access database is fairly simple. We use this data base to keep track of the computer hardware and software configurations that are used when doing quality assurance testing and problem replication and troubleshooting of the software product. For any one product we can have up to twenty or thirty different configurations. Initially keeping track of the configurations along with the machine name and IP address was done on paper with a grid like matrix. After a short period of time, this became extremely time consuming and impractical. A simple database was set up in Access and then the database was shared to allow each user to be able to find out what configuration each computer was in for that day or that week so that the proper tests and or bug reporting could be conducted. The database allows the users to search by software version, platform type, operating system, machine name, IP address, memory size, and several other items that are not as significant. Before the database was created the engineer would have to leave their desk find the chart and to a cross reference using the matrix that was drawn up, and hopefully that matrix was kept up to date. Now as the technicians update or change the machine configurations they can enter that information immediately into the database and it will automatically provide a matrix view or a tabular view for any engineer who needs it.

Analysis of the Poem the Red Hat Essay

Rachel Hadas’ poem â€Å"The Red Hat† is told from the viewpoint of the parents of a young boy who begins to walk to school by himself. The poem reveals the actions and emotions of the parents who struggle with allowing their son to become more independent. However, this poem is not simply a story of a boy starting to walk to school on his own. The underlying theme is about a boy leaving the protection and safety of his parents to enter the world by himself. In the middle of the first stanza the lines, â€Å"these parallel paths part† interrupt the flow of the poem. Here, at Straus Park, the boy must really separate from his parents. When Hadas write, â€Å"The watcher’s heart stretches, elastic in its love and fear, toward him as we see him disappear, striding briskly†, she introduces the reader to one of the most significant parts of the poem. His parents, the watchers, extend their â€Å"elastic† hearts to their son out of love and fear as well. They look back two weeks, remembering when they held their son’s hand as they walked to school. The parents will not let their son go on alone until they feel satisfied that he can handle the responsibility. Even though the son proves his capability of walking to school, the parents still worry. When they finally let their son continue on his own, they worry about the potential dangers in the world. The parents will always worry, because their boy can never be completely safe. The author uses vivid description to allow the reader to develop a mental picture of what takes place. The boy walks up the east side of West End, while his parents follow behind on the west side. An understanding between the boy and his parent’s permits extended glances across the street, but not eye contact. This unsaid agreement allows the parents the opportunity to look over at their son to check on him, and it gives the boy a chance to occasionally look back and know that his parents are still there for him. The remaining lines of the poem follow in a sequential AA, BB rhyming pattern. When taken literally, this poem is merely a tale of a young boy learning to walk to school on his own and his parents’ concern over letting him go. In order for parents to let their child go off into the world, they must be sure that their child will look both ways before he crosses the street, and that he does not talk to strangers.

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